Consult a Hospitality & Travel Copywriter
Free 30-Min Consult
Have you asked yourself:
“Do I need a copywriter, or can AI do the job?”
“How do I develop a marketing strategy?”
“What is a marketing funnel?”
“Where do I begin with email marketing?”
If so, you’re in the right place. I’ll give you 30 minutes of my undivided attention to help troubleshoot your marketing challenges, guide you toward solutions, and address your concerns.
My professional copywriting services may or may not be what your business needs right now, but I can help you identify your next right step.
Have a quick question or ready to work together? Just send an email to hello@stefaniemichelle.co.
My Excellence Guarantee
I thoughtfully limit the number of projects I take on at any given time to ensure I uphold the highest standard of service.
So here’s what I guarantee:
1. I’ll deliver copy written by me, not AI.
2. I’ll use psychology-informed copywriting techniques.
3. I’ll approach every project strategically.
4. I’ll conduct my business with transparency and respect.
5. You’ll have my personal, undivided attention.
As a one-woman shop, I’m personally invested in my clients’ satisfaction and the quality of my work.
After all, my name is on the storefront.
FAQ
What differentiates you from a mainstream marketing agency?
Marketing agencies and I offer some overlapping services. But as a freelance copywriter and marking consultant, the level of attention I give you can’t be matched by large marketing agencies with dozens—even hundreds—of clients.
In other words, working with a big box marketing firm is like staying at a Sandals resort (which some people swear by). But working with me is like staying at a boutique hotel with duck feather down and a breakfast that’s to-die. My copywriting and marketing services mirror the same high-touch, intimate experience you prioritize for your guests.
When you work with me, I ensure each piece of copy serves the broader marketing strategy and is optimized for its key function within the sales funnel. Don’t have a marketing strategy? Want to fine-tune your sales funnel? You’ve come to the right place.
Can you help me create a content marketing strategy?
Absolutely. If you’re struggling to keep your content consistent and purposeful, you’d likely benefit from a content marketing plan. Ask me about developing content pillars that align authentically with your brand values and core offering. We’ll use these pillars as the foundation of your customized content calendar to keep copy deliverables on time, on-message, and on-brand.
Do you write copy for all parts of the marketing funnel?
Yes! I can write copy for your entire sales funnel. Top of funnel (TOFU), middle of funnel (MOFU), and bottom of funnel (BOFU). But which is my favorite part? MOFU and BOFU! I love creating conversational, storytelling email sequences to nurture your leads. I get fired up about the intensive deep-dive required to write sales pages that convert.
What’s the benefit of monthly copywriting retainers?
When you work with me on a monthly retainer basis, I become an expert in your brand identity. Our collaboration becomes highly efficient and predictable.
I get to know the mind of your ideal client.
I become fluent in your brand voice.
I thoroughly understand your competitors.
I help you measure progress over time and make strategic, tailored tweaks to move you closer to your goals.
You’re able to budget your monthly marketing expenses accurately.
Work continues rolling without administrative delay due to drafting, reviewing, and green-lighting new project scopes and service agreements.
We’re less bogged down by admin: fewer emails, meetings, and invoices. Check-in meetings focus on substance, content, and strategy.
Do you work on projects outside of the travel and hospitality copywriting niche?
You bet! I evaluate every potential project based on my bandwidth, the needs of the client and my area of expertise, values alignment, and subject matter interest. I regularly work on real estate projects and have also written for a business networking group, a content studio, and a networking app.
Do you use AI to write copy?
I will never sell you AI-generated copy. I use AI tools strictly for research, outline creation, and idea generation. I’m also learning how AI can help me with my admin tasks so I can spend more time on the substance of my work—crafting your perfect copy. The words I use to write your copy are my own. This brings me to the next question…
Can I use ChatGPT to write my website, emails, or social media posts? Why should I hire a copywriter?
Of course you can use ChatGPT or other AI tools to write your content!
Do I recommend it? No… mostly.
Humans know how to connect with other humans. We have emotional intelligence—not artificial intelligence.
Unlike humans, bots are soulless, and so is their copy. It will fall short of connecting emotionally with your readers. And we all know that people buy emotions, not products.
So for copy that’s creative, reflective of the subtleties that make your brand unique, and ultimately converts, you’ll want to hire a copywriter.
I’m not saying you can never use AI, but I recommend using it for research, brainstorming, and outlining—don’t rely on it for your writing.
Check out this little AI experiment I did. See if you can spot the human!
Do you offer refunds?
I don’t offer refunds—I want you to love your copy!
That’s why my work includes professional editing (from an outside, independent editor) and two rounds of revisions.
Here’s how that revision process works:
After I send you the first draft of a deliverable, give it a thorough read. Compile your revision requests and send them to me within two weeks (you can do this over email, or we can schedule a call). As soon as I have your revision request, I’ll let you know how long it will take me to revise (usually 2-5 business days). After I return the second draft to you, we can go through the same process once more.
As the sole owner of my one-woman shop, I’m personally invested in my clients’ satisfaction and the quality of my work.
After all, my name is on the storefront.
How will we communicate during my copy project?
To preserve the premier quality of my copywriting and customer service, I limit myself to only a few client projects at a time. You will not be competing with hundreds of other clients for my attention.
Our communication methods and frequency will depend on your preferences and on the needs of the project. We can hold regularly scheduled check-ins over Zoom or GoogleMeet, or we can communicate by phone or email on an ad hoc basis.
Regardless of when and how, you’ll always interact with me directly—no middlemen like assistants, bots, or a revolving door of account managers.
I’m reachable at hello@stefaniemichelle.co.
